To sustain a business, some abstract factors drive long-term success. These include a company’s culture, values, ability to change, and ability to listen to customers. After decades of successfully developing a strong culture, NPI shares with you tips for building your own success. Determined focus and constant pursuit are the heart of every successful business. According …
Vehicle wraps are a unique way to grab attention quickly and effectively. They can be a smart marketing investment, especially for local businesses. One way to increase your company’s exposure is to take your business’s message on the road with vehicle graphics. This could be for your company car, delivery vehicle, or service fleet. Wrapping …
Branding is the process of identifying products using a name or an image; it communicates the benefits and qualities of a product. With a strong brand image, it’s possible to create a personality for a product that’s easily differentiated from competitors. Benefits of product identification branding Small businesses build preference for their products through a strong …