Branding is the process of identifying products using a name or an image; it communicates the benefits and qualities of a product. With a strong brand image, it’s possible to create a personality for a product that’s easily differentiated from competitors.
Benefits of product identification branding
- Small businesses build preference for their products through a strong brand image. Customers choosing between products usually prefer brands they know and trust. This proves to be an advantage if your business sells products frequently bought, like food and other household products. Product identification branding contributes to customer loyalty.
- Strong branding improves your advertising returns and marketing budget. By communicating messages with consistent elements like logos, colors, graphics, and packaging, you consistently reinforce a brand to customers. Therefore, a brand customers can easily recall and recognize reduces long term marketing costs.
- Strong branding also helps new product launches in market sectors, as customers associate the new product with the brand qualities they know.
- Product identification branding increases revenue and customer base through various levels of brand familiarity. Customers recall a brand’s qualities through recognition; customers choose a brand out of habit, as they are satisfied with it.
- Additionally, a strong brand protects market share and creates barriers for the entry of new competitors. Competitors entering the market need to invest in brand development to market their strengths.
- Product identification also helps maintain pricing levels, as customers who insist on your trend are ready to pay for the product, as opposed to over lower-priced offerings.
After reading about these benefits of product identification branding, it is no wonder you want to call NPI Corp. to get nameplates for your branding purposes. Easily request a quote through our website today, and see how our company can help yours.
Written by Brooke Hamilton, CEO of NPI Corp.