When it comes to selecting advertising tactics for your marketing campaign, fleet graphics deliver more impressions at a lower cost.
Every business owner dreams of their business growing and thriving. When it comes down to the business of your business, marketing is a crucial component to move it in the direction of growth. One secret to success is consistent marketing, an area where many businesses struggle. The more consistent your messaging is, the more it builds awareness.
We know promoting a business can be quite expensive, but there is one form of advertising that delivers constant exposure for your business for less money. Statistics show fleet graphics (or vehicle wraps) are one of the most cost-effective methods of advertising.
If your organization owns a fleet of vehicles–technically a “fleet” is two or more cars owned by the same company–you should be asking yourself… “To wrap or not to wrap?”
Below, I’ve identified the top 10 benefits of incorporating fleet graphics into your marketing campaign:
Achieve frequency of message
Fleet graphics are a strong advertising medium. Their consistent appearances in markets you serve achieve an effective frequency of message that consumers need to be exposed to before acting upon it. The general rule of thumb with frequency is the “Rule of 7.” This rule states a consumer needs to hear or see your message seven times before they will convert.
Fleet Graphics are tax deductible
Because fleet vehicles are commercial vehicles, the graphics qualify as a tax-deductible item. (Please consult your accountant.)
Increase awareness and name recognition
As consumers, we’re more likely to trust companies we know or have heard of. Growing recognition for your business name in your local market will help you get more customers.
Build brand reputation
Brand reputation refers to how consumers and the market view and perceive a brand. It’s the result of every action made by a company to sell it products or services, and it marks a company’s visibility in the market. Reputation is built over time; it signals to consumers whether you can be trusted with their time, energy, and money.
Deliver non-disruptive, consistent advertising
Like a large ad campaign, fleet graphics present your brand’s name, logo, information, products, and services. This is much like a paid advertisement in the paper, on a billboard, or in a radio spot.
Make an impact
The American Trucking Association found 98% of consumers feel fleet graphics create a positive image for the company they represent. Ninety-six percent feel fleet graphics are impactful than other forms of outdoor media.
Increase visibility
Fleet graphics aren’t just for the road; they work 24 hours a day. Parking fleet vehicles in high visibility areas is a great way to gain exposure around the clock. An American Trucking Association study finds a wrapped vehicle traveling in suburban areas generates more than 30,000 impressions per day.
Efficiently reach a larger audience
About 35 percent of people exposed to fleet graphics pay attention to the brand. The more a fleet is on the road and visible to thousands of people every day, the more people your brand will reach.
Deliver an impressive ROI
The Outdoor Advertising Association of America states the cost per thousand impression (CPM) for fleet graphics is $0.48. This is about one-third the cost of a billboard ($3.56), and is a fraction of the cost of a magazine ad ($21.46) or radio ad ($7.75). A wrap can typically last up to five years depending on usage and type. This means the ROI of the initial investment is relatively low over the life of the vehicle.
Custom design and message
Fleet graphics can be created based on five considerations: a brand’s unique characteristics, budget, goals, consistency, and the target audience. An effective use of fleet graphic design can instantly capture audiences’ attentions, and it can enable them to grasp the ad’s information during their brief encounter.
When it comes to delivering consistency and frequency of message, and a strong ROI, the answer is a definite, “Why wouldn’t we wrap?” As a leader in fleet graphics, NPI Corp. helps brands achieve the impressions they’re looking for. Contact us today to discuss options in the world of fleet graphics!